Friday, February 21, 2014

Upside Down?

It’s hard to believe that it has been over a month since TREWGrip made its international debut at CES.  I want to thank everyone who supported our efforts and helped us promote TREWGrip. I also want to thank those of you who have recently begun following and sharing TREWGrip on social media.  We are gaining significant traction, and beginning to make an impact in the consumer electronics industry.

During CES, quite a few interesting articles were written by a variety of media outlets, and there were also quite a few interesting comments posted online.  With any attempt at innovation or disruptive technology, there are always the naysayers and the skeptics --- comes with the territory.  But there are also those people who catch my attention by providing insightful feedback --- these are the people who help me see TREWGrip from a different perspective.

As a kid, I remember vividly the challenges associated with getting catsup out of a glass bottle.  When I opened a new bottle, it was almost impossible to get the catsup flowing, and there were several tricks that I would use to overcome this problem.

The first wasn't really a trick, rather the use of brute force by pounding on the bottom of the bottle with the palm of my hand.  This approach typically resulted in catsup spatter all over my burger or hotdog, and sometimes an embarrassing stain on my pants (but that’s a story for another post).

A more sophisticated approach involved sticking a knife in the end of the bottle to get the catsup flowing.  Although admittedly a bit more civilized than brute force, for some reason people would always ask me if I wanted a hotdog with my catsup --- I think it had something to do with the amount of catsup on my hotdog.

Now there was one trick that some people would use that required a bit of skill.  And the people who mastered this trick would always try to coach people who used another method.  The trick was to tilt the bottle at just the right angle as though you were pouring it, and then tap the 57 with the palm of your hand.  As the catsup began to flow, you would have to adjust the angle of the bottle and your tapping force to control the flow of catsup.  Or at least that was how I was coached to do it.  Can't say I ever really mastered it.

Once a bottle was opened and catsup flowed for the first time, pouring seemed a bit easier, especially when the catsup was kept at room temperature.  There were still times, however, especially if the bottle was stored in the refrigerator, when I would have to violently shake the bottle up and down until the catsup came out.

And don’t even get me started on a bottle that was almost finished.  Most times, I would turn the bottle upside down and lean it against something until the catsup followed down into the cap; resulting in a crusty cap full of catsup.

Then one day someone in the catsup industry invented a new type of bottle; a squeeze bottle with an oversized cap.  Now there were squeeze bottles with pointy tops that were mainly used in restaurants, but this new bottle was different --- it was designed to be stored upside down.

Nowadays when people see catsup bottles with oversized caps, or “upside down” catsup bottles… well, it just seems to make sense.



So my question is --- who decides what’s “right side up” and what’s “upside down?”  Or, is something considered upside down simply because another way is just the way it’s always been?

We didn’t design TREWGrip as an upside down keyboard. We did it because it just makes sense!

20 comments:

adrian cretu said...

Vielen Dank, dass Sie sich die Zeit genommen haben, darüber zu diskutieren, ich fühle mich darüber und liebe es, mehr über dieses Thema zu lernen. Wenn möglich, wie Sie Know-how zu gewinnen, wäre es Ihnen wichtig, Ihren Blog mit mehr Informationen zu aktualisieren? Es ist sehr hilfreich für mich.
http://www.juegosfriv2018.link/katana-fruits/

diego said...

yes this is my favorite post

Games android

AnthonyStone said...

My partner and I absolutely love your post and find most of your post's to be just what I'm looking for. can you offer guest writers to write content for yourself? I wouldn't mind publishing a post or elaborating on some of the subjects you write about here. Again, awesome site! marketing companies in singapore

REBBCADAVids said...

A person necessarily lend a hand to make seriously articles I might state. This is the first time I frequented your website page and to this point? I surprised with the research you made to make this particular publish amazing. Excellent job! Cryptography and Network Security test bank solutions manual

REBBCADAVids said...

I am commenting to make you understand what a amazing encounter our child undergone reading the blog. She realized several things, including what it is like to possess an ideal teaching mindset to make other individuals with ease grasp a number of tricky issues. You undoubtedly surpassed readers' desires. Many thanks for imparting those powerful, trustworthy, informative and even easy guidance on this topic to Tanya.Silicone Tile Repair

REBBCADAVids said...

All of the guys became totally very interested to study all of them and have extremely been using these things. Thank you for simply being really accommodating as well as for considering certain really good topics most people are really wanting to know about. My sincere apologies for not expressing gratitude to you earlier.womens gladiator sandals

Bourton Valies said...

The subsequent time I read a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I know it was my choice to learn, but I really thought youd have something attention-grabbing to say. All I hear is a bunch of whining about something that you possibly can repair should you werent too busy on the lookout for attention. pinterest singapore

kristinahojholt said...

I am also writing to let you know of the brilliant discovery my princess developed viewing your blog. She even learned a good number of details, which include what it's like to have an excellent helping mood to have certain people very easily grasp specific very confusing matters. You actually surpassed readers' expectations. I appreciate you for rendering the priceless, trustworthy, educational and also unique guidance on the topic to Lizeth. brand activation singapore

doll said...

obviously like your web site but you have to check the spelling on quite a few of your posts. A number of them are rife with spelling issues and I find it very bothersome to tell the truth nevertheless I will definitely come back again. sem seo marketing

Abigail lotis said...

I think other web site proprietors should take this web site as an model, very clean and wonderful user genial style and design, let alone the content. You are an expert in this topic!
e commerce in singapore

kristinahojholt said...

My partner and I stumbled over here different web address and thought I might as well check things out. I like what I see so now i am following you. Look forward to looking at your web page for a second time.
high end resilient flooring

Warren Oberien said...

excellent points altogether, you just gained a new reader. What may you recommend in regards to your put up that you just made some days in the past? Any sure?
retail interior design

kristinahojholt said...

My spouse and i felt so cheerful Michael could finish off his analysis using the ideas he made when using the web site. It is now and again perplexing just to happen to be giving freely procedures which usually other people might have been selling. And we all discover we have got the blog owner to appreciate for this. The most important explanations you have made, the easy blog navigation, the relationships you can make it easier to promote - it is all awesome, and it is aiding our son and us reckon that that concept is interesting, which is certainly incredibly pressing. Thank you for all!
office chairs Singapore

BeverlyCollier said...

We absolutely love your blog and find many of your post's to be exactly I'm looking for. Do you offer guest writers to write content for you personally? I wouldn't mind creating a post or elaborating on a few of the subjects you write related to here. Again, awesome website! advertising agencies singapore

Unknown said...

Sweet blog! I found it while browsing on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I've been trying for a while but I never seem to get there! Many thanks
digital marketing short course singapore

JosephKizer said...

Hey there! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no data backup. Do you have any solutions to protect against hackers? full day seminar catering

FreddyKot said...

I absolutely love your blog and find many of your post's to be exactly I'm looking for. Does one offer guest writers to write content to suit your needs? I wouldn't mind publishing a post or elaborating on a lot of the subjects you write in relation to here. Again, awesome blog!
set up effective landing pages

kristinahojholt said...

Hey! I just wanted to ask if you ever have any trouble with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no data backup. Do you have any methods to protect against hackers?
Build your website

andrewmathew said...
This comment has been removed by the author.
andrewmathew said...

When it comes to Social Media Management at MediaOne, you should rest assured that the experts of the agency have been the best in what they do. The experts would provide you the best ways to enhance your business by making a significant online presence

Post a Comment