Thursday, August 15, 2013

Kickstarter Update # 3: Why does mobile technology have to be square and flat?

For over a week, our awesome PR Team has been contacting media outlets to spread the word about our Kickstarter campaign. There have been numerous positive articles and comments written, which are fun to read but, to be honest, I’m finding myself drawn to the not-so positive or negative comments.

What’s most interesting to me, is some people are quick to dismiss TREWGrip as low-tech, or view it as a throwback to yesteryear. Some of these comments have to do with a keyboard being antiquated, which is ironic because I’m sure the articles and comments were written with a keyboard. However, many of the comments have to do with TREWGrip’s curved shape.

For as long as I can remember, I’ve been fascinated by people who see things differently. One of these people is Jorn Utzon, an architect, who in 1957 accepted a challenge to build a 3,000 seat opera house with unobstructed views. To build a structure large enough to seat 3,000 people, vertical columns would be needed to support the massive roof structure. Unfortunately, the vertical columns would also obstruct views of the stage. Although many people think the Sydney Opera House roof was designed to resemble sails, it was actually designed to overcome this complex problem. What fascinates me the most about people like Jorn, is what inspires them. For Jorn, inspiration came from peeling an orange.


Thank you very much to those of you who have read our story, can see things differently and have backed our campaign. And I genuinely appreciate all of you who have given us honest feedback about TREWGrip. I’m drawn to your articles and comments because it helps me see what you see when you look at TREWGrip for the first time.

20-days to go… Keep spreading the word, and please comment on some of the articles being published.


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